To celebrate Christmas and especially the 1st anniversary of Domain mall, we designed and produced a thematic Christmas village decoration in the atrium. A huge celebration cake of 15’ in height was set up in the centre of the atrium to highlight the theme and total of 111 Santa Clauses made by fiberglass with different expression were placed at different locations on each floor of Domain.
To enhance the atmosphere and interaction with shoppers, we created a treasure hunting map for shoppers to track the trail of the 20 Santa Clauses that had a specially made Christmas chop inside their belts, shoppers could redeem a souvenir by collecting all those chops.
